Share this Job

Graphic Design & Branding Specialist

Date: Dec 24, 2020

Location: Appleton, WI, US, 54914

Company: A. O. Smith Corporation

Company / Location Information

Water technology is one of the fastest-growing industries in the world. As a leading global water technology company, A. O. Smith Corporation is at the center of the trend. We are a $3 billion company with over 140 years of history and more than 16,000 employees. Our emphasis is on hot water and clean water; we are one of the world’s largest manufacturers of residential and commercial water heating equipment as well as a supplier of water purification products in a number of emerging countries.


With manufacturing operations in the United States, Canada, Mexico, China, India, and Europe, we have the reach to serve customers worldwide. A. O. Smith is committed to continuous improvement and maintaining a culture that values and respects our employees. 


Water-Right, Inc., based in Appleton, Wisconsin, is A. O. Smith's water quality solutions provider with a complete line of residential and commercial products and systems for a wide variety of applications, including solutions for problem well water. Water-Right products are sold under the Evolve®, WaterCare®, Sanitizer Series®, Impression Series® and CustomCare® product brands. In addition to its advanced and innovative product solutions, Water-Right also has a retail facility, Water-Right Services, and a state-certified lab, Clean Water Testing LLC™, specializing in water analytical services. 

Primary Function

The Graphic Design & Branding Specialist’s responsibilities include supporting market strategies for our Evolve and WaterCare product brands distributed through an exclusive dealer network, maintaining the positive image for these brands. This position will coordinate closely with the marketing department manager and sales department in the creation of related campaigns, assist with the media advertising schedule and budget, support the brand’s long-term strategy, and evaluate product positioning. The position also requires working collaboratively with our Technical Service, Customer Service, Production Managers, Purchasing, and business management personnel to properly implement and manage the collateral developed into the company-wide procedures.


  • Coordinate, design, and produce a variety of branded marketing material which may include, but is not limited to:  Brochures, print and digital ads, trade show graphics, newsletters, e-mail communications, instruction manuals, product labels, website graphics, and promotional materials.
  • Able to collaborate and consider the overall corporate marketing objectives to ensure the brands are progressing in alignment with 'big picture' corporate initiatives.
  • Update public facing product websites and associated dealer database using a custom content management system.
  • Proactively overseeing projects from concept to completion.
  • Work with the customer base directly on special project requests in a professional and courteous manner.
  • Manage internal and external communications to ensure successful representation of the branded product lines.
  • Co-manage social media posts on multiple corporate pages (Facebook, Instagram, LinkedIn and YouTube).
  • Work collaboratively to provide our outside content marketing team direction to align their efforts with corporate strategies.
  • Able to work well with outside vendors, obtain quotes and pricing, and place orders through purchasing as needed.
  • Help coordinate special events hosted to support the branded product lines.
  • Effectively manage working design files on a shared server space.
  • Capable of responsibly accessing files and maintaining productivity remotely due to occassional company-related travel or work from home scenarios.


  • Bachelor's degree is required
  • Minimum of 1 year of related work experience required
  • Exhibit a keen eye for page layout and other creative comprehension
  • Excellent knowledge and understanding of marketing trends and product branding
  • Good planning and organizational skills
  • Well-developed interpersonal communication skills
  • Ability to meet deadlines and perform independently, while managing multiple projects
  • Ability to collaborate within a team environment
  • Proficient with Adobe Creative Cloud graphic design software and standard Microsoft Office products
  • Solid work ethic while maintaining a professional appearance and manner

We Offer

Competitive compensation plan and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance. 

Nearest Major Market: Appleton
Nearest Secondary Market: Oshkosh

Job Segment: Branding, Graphic Design, Social Media, Outside Sales, Business Manager, Creative, Marketing, Sales, Management