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Wholesale Channel Marketing Manager

Date: Nov 1, 2022

Location: Ashland City, TN, US, 37015

Company: A. O. Smith Corporation

AOS/Ashland CIty, TN

We are one of the leading manufacturers of water heating and water treatment technologies in the world. We are a $3 billion company with 140+ years history and we employ more than 16,000 men and women globally who pride themselves on providing the world with innovative water technology. We are committed to Continuous Improvement, not just in our factories or processes, but in our people.

Primary Function

The Channel Marketing Manager for Wholesale is responsible for leading the daily marketing efforts for all wholesale brands including A. O. Smith, State, American and Takagi.  This effort includes the development and execution of strategies, programs, and projects to help A.O. Smith win in the wholesale channel.  This person works directly with internal wholesale sales staff, representative agencies and key wholesaler contacts, as well as provide direction to staff to ensure that our marketing programs are being effectively designed and implemented in the marketplace.  

Scope of Responsibility

Responsibility includes the planning, budgeting, development and execution of many of the marketing initiatives that support the sale of products through the wholesale channel.  This person leads the strategy and key tactical items within our wholesale marketing effort.  Individual also brings field intelligence from a sales rep and wholesaler perspective to our marketing and product management team to help drive future programs and product portfolio direction.  Market knowledge also gained through participation in industry group and associations.

Role Specific Responsibilities

  • Wholesale Channel Leadership
  • Wholesale Channel Communications & Presentations
  • Wholesale Trade Show Planning & Administration
  • Wholesale Partner Asset Management
  • Customer Loyalty & Promotions Management
  • Omni-Channel Experience Management
  • Perform other duties as assigned.


  • Bachelor's Degree in Marketing, Business, or another related discipline
  • Minimum of 3+ years previous marketing experience
  • Ability to travel up to 25% of the time
  • Established knowledge of Business to Consumer and Business to Business marketing practices.
  • Experience in large event and/or trade show management
  • Experience in developing and implementing digital marketing efforts
  • Ability to work under tight deadlines in a fast-paced environment.
  • Ability to handle multiple tasks with strong prioritization skills
  • Excellent communication skills with the ability to present to customers and internal employees at all levels within the organization

We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

Nearest Major Market: Nashville

Job Segment: Event Marketing, Channel Marketing, Manager, Marketing Manager, Marketing, Management, Customer Service