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Digital Marketing Manager - Amazon Specialist

Date: Feb 24, 2021

Location: Austin, TX, US, 78701

Company: A. O. Smith Corporation

Aquasana / Austin, TX


Why A. O. Smith? 

Water technology is one of the fastest-growing industries in the world, and, as a leading global water technology company, A. O. Smith Corporation is at the center of the trend. We are a $3 billion company with 144-year history and employ more than 16,000 men and women. With manufacturing operations in the United States, Canada, Mexico, China, India, and Europe, A. O. Smith has the global reach to serve customers worldwide. We have sales and distribution in more than 60 countries around the world. A. O. Smith is committed to continuous improvement, not just in its factories and its processes, but in its people.  We value people who are able to analyze problems and take rapid, decisive action. 

This position is located at our Aquasana division in Austin, TX.


What is great about this opportunity?

  • You will be joining a stable, but growing organization committed to strong financial performance, strategic acquisitions, global expansion and the highest ethical standards of conduct.
  • You will be representing a company that makes products that improve quality of life and are considered top of the line.
  • You will be joining a cohesive team that supports each other in accomplishing shared goals.

What You Will Do

As the Digital Marketing Manager, you will be responsible for the day-to-day management of all aspects of ecommerce marketplaces including Amazon and Walmart.  In this role, you will interface with teams throughout the organization to market, fulfill, and support a growing portfolio of water treatment products and brands.


The ideal candidate will be a self-motivated individual with a strong sense of ownership over the performance of online marketplaces. They will have experience and a willingness to learn as marketplaces change and the business takes advantage of new opportunities. This person will have an eye for detail to catch and correct errors. The right individual will work well with people in other teams and understand how to get the best performance from colleagues with competing priorities. The ideal Marketplaces Manager will understand Amazon’s Customer Obsession, and they will know the importance of their role in meeting the expectations of all marketplace customers.


What You Will Be Responsible For

  1. Analyze Amazon Advertising account and identify opportunities for growth and improved efficiency.
  2. Optimize product detail pages including titles, bullets, descriptions, images, and rich (A+) content for higher conversion and better search rank.
  3. Create new products to support product launches.
  4. Update pricing and create promotions to follow the promotional roadmap.
  5. Adjust inventory, shipping settings, and handling time based on product and production availability.
  6. Create and monitor Fulfilled by Amazon shipments to replenish inventory at Amazon warehouses and keep items 100% in stock.
  7. Upload product compliance documentation as required by ecommerce marketplaces.
  8. Monitor functions that are executed by other teams including: creative production, buyer/seller messaging, order management, fulfillment, and review responses.

What You Will Bring

  • Degree in relevant field or equivalent experience in ecommerce marketing
  • 3 + years of related work experience
  • Experience with consumer online marketing either directly through an ecommerce website or through online marketplaces
  • Use of MS Office, especially MS Excel files for data import/extract
  • Strong communication skills and positive team attitude
  • Understanding of fundamental sales, marketing, and finance concepts
  • Experience selling on Amazon, managing PPC campaigns, running Amazon Advertising, optimizing landing pages, writing ad copy, describing products, analyzing data, or optimizing for organic search (SEO) is a plus.
  • Familiarity with industry tools such as JungleScout, Helium 10, FeedbackFive, Sellics, or AMZ Tracker is a plus.

What We Offer

Great people make our organization great and because of that, we offer a relaxed dress code in our newly remodeled dog friendly office, employee discounts on water filtration products, a competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs, tuition assistance and free parking.

Nearest Major Market: Austin

Job Segment: Manager, Marketing Manager, Advertising, Wastewater, Marketing, Management, Engineering