Marketing Technology & Training Manager

Date: Dec 2, 2023

Location: Appleton, WI, US, 54913

Company: A. O. Smith Corporation

A.O. Smith Water Treatment- North America

Water technology is one of the fastest-growing industries in the world. As a leading global water technology company, A. O. Smith Corporation is at the center of the trend. We are a $3.5 billion company with over 140 years of history and more than 12,000 employees. We are one of the world’s largest manufacturers of residential and commercial water heating and water treatment equipment worldwide.

With manufacturing operations in the United States, Canada, Mexico, China, India, and Europe, we have the reach to serve customers worldwide. A. O. Smith is committed to continuous improvement and maintaining a culture that values and respects our employees. 

Scope of Responsibility


This position is a pivotal role in ensuring the development and dissemination of educational materials and resources to support the organization's commitment to sharing expertise within the water treatment community. The individual in this role will need to be well-rounded, with skills in content creation, project management, communication, and educational trends analysis. The individual will be responsible for bringing industry, product, process, and training to multiple audiences include our customers and sales organization.

Position Location

This position is eligible to be hybrid remote with 2 days remote.  Home base locations may include any or our Water Treatment locations: Appleton, WI; Milwaukee, WI; West Palm Beach, FL; Pottstown, PA; Groveport, OH; Haltom City, TX; Tucson, AZ; or Las Vegas, NV.


  • Training Expertise & Leadership: The role requires a strong understanding of training implementations to create industry-leading education and training opportunities.
  • LMS Content Creation: The position involves compiling existing resources as well as creating new content to develop scalable, engaging, self-guided digital educational modules using an LMS platform (iSpring).
  • Collaboration: Working with internal and external subject matter experts to create new materials and expand the training resource library and training events.
  • In-Person Seminars “Schools”: Create industry leading course materials for in-person seminars to engage and educate customers.
  • Content Development: Developing professional presentation slides, animations, worksheets, and videos for subject matter experts to use in their training.
  • Event Coordination: Coordinating virtual and in-person events for hosting educational seminars.
  • Orientation Presentations: Conducting orientation presentations for onboarding & training new customers and the sales organization on program support offerings and processes.
  • LMS Management: Managing the LMS platform database and creating targeted communications based on user engagement.
  • Video Production: Writing scripts, directing, and recording video clips with subject matter experts.
  • Educational Trends: Analyzing educational trends and providing new ideas.
  • Data Analysis: Providing statistics and business strategy cases related to educational participation to support sales and marketing objectives.
  • Engagement Strategies: Identifying new ways to encourage engagement through recognition


  • A bachelor’s degree in marketing communications, Training Facilitation, Business Administration, or a related field or similar experience.
  • 5 years of related work experience 
  • Experience in maintaining an LMS platform.
  • Strong leadership and collaboration skills.
  • Excellent multi-tasking and project management abilities.
  • Exceptional verbal and written communication skills.
  • Proficiency in graphic design and visual appeal.
  • Understanding of the differences between business-to-business (B2B) and business-to-consumer (B2C) messaging.
  • Previous experience with public speaking and moderating large groups.
  • A positive attitude toward problem-solving.
  • Professional appearance and manner.

We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

Nearest Major Market: Appleton
Nearest Secondary Market: Oshkosh

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