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Marketing Specialist - New Product Development & Launch Early Career

Date: Jan 6, 2022

Location: Ashland City, TN, US, 37015

Company: A. O. Smith Corporation

Company / Location Information

Water technology is one of the fastest-growing industries in the world. As a leading global water technology company, A. O. Smith Corporation (NYSE: AOS) is at the center of the trend. We are a $3 billion company with over 140 years of history and 15,000+ employees. Our emphasis is on hot water and clean water; we are one of the world’s largest manufacturers of residential and commercial water heating equipment as well as a supplier of water purification products in a number of emerging countries.

With manufacturing operations in the United States, Canada, Mexico, China, India, and Europe, we have the reach to serve customers worldwide.


A.O. Smith is committed to continuous improvement and maintaining a culture that values and respects our employees.  Recognized by The Tennessean as one of the top Nashville area Workplaces, we have programs in place to help our team members achieve their potential. When you join our team, you will receive rewards and recognition for your contributions, training and professional development opportunities, as well as a variety of benefits to support you and your family's health, well-being, and financial future. If you are inspired to learn, take risks, and succeed as a team, you can build an amazing career at A. O. Smith.

Early Career Program Overview

Growth & Development:

The program is designed to give you the tools you need to accelerate your career growth and become a valued member A.O. Smith. Through broad exposure to many areas of Business Operations, you will acquire unique skills and develop an expansive network across the company to reach your potential. You will receive additional career development and support through the following opportunities provided to participants:

Mentor Program:

The candidate will be partnered with a dedicated mentor that will provide coaching and guidance throughout the program.

Professional Development:

The candidate will take advantage of professional development opportunities including:

  • Report out to business leadership at the end of the capstone project, detailing projects completed, skills obtained & lessons learned
  • Formal classroom training in areas such as project management, presentation skills, finance, lean techniques, negotiation, etc.
  • Product knowledge & applications


  • Ensure that launch and existing product collateral and tools are impactful and accurate
  • Consider Voice of Customer (VOC) in planning and creating new literature and tools
  • Participate in New Product Development Teams (NPD), attend NPD team meetings, act as communication, need, and progress liaison between NPD Teams and Marketing Organization
  • Meet with product managers to take VOC lessons learned and develop more impactful product copy and tools within our collateral
  • Experience with copywriting for product collateral concepts to maximize impact of marketing materials
  • Ability to take VOC learnings and provide guidance to graphic artists based on sales, marketing & product manager input
  • Ensure that brand standards are followed in product launch material efforts


  • Bachelor’s degree in Business, Marketing, Engineering, Communications, or another related discipline is required
  • While 6 months of related work experience is a plus, it is not required
  • Strong organization skills
  • Effective communicator – written and verbal, both in person and via email/phone
  • Ability to prioritize and multitask to manage workload
  • Creative, innovative, deadline-oriented personality
  • Ability to proof and QC work
  • Experience with Adobe Creative Suite: PhotoShop, InDesign, Illustrator a plus
  • Ability to work collaboratively in a cross-functional team environment

We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

Nearest Major Market: Nashville

Job Segment: Product Development, Engineer, Graphic Design, Product Marketing, Research, Marketing, Engineering, Creative