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Marketing Coordinator

Date: Apr 22, 2021

Location: Fergus, ON, CA, N1M 1X1

Company: A. O. Smith Corporation

Company / Location Information

Fergus, Ontario, Canada

Primary Function

Create and support digital marketing efforts including web, email, SEO and SEM. The successful candidate will also have traditional marketing experience with managing trade shows, designing marketing materials, product information management, and completing regional analysis.

They will also play a key role in customers digital and marketing efforts and maintain relationships with our clients and industry partners.


  1. Digitally maintain customer and internal branded sites, SEO, SEM, Content & Video Support
  2. Develop and maintain POP and branded marketing materials
  3. Assist with customer reviews and compiling market info / price shops
  4. Trade Show administration – all channels including local customer events
  5. Maintain marketing calendar of key events and manage booth inventory
  6. Identify and create scripting for videos and other communication tools to support customer events, websites, and communication

Role Specific Responsibilities

  1. Product Set up and content management
    • PIM
    • All other customer platforms
    • Review customer websites for increased opportunity
  2. Procurement and purchasing consolidation of branded clothing and marketing materials
  3. Assist in development of retail POP, marketing materials and line reviews
  4. Website updates and day to day management, including analytic tools
  5. Contractor locator maintenance working with Sales and tech team
  6. Work with advertising agency providing direction on above listed items
  7. Participate in regular calls with retail reps to identify opportunities
  8. Maintain price shops and retail monthly reports from reps
  9. Collaborating and assisting on other marketing and sale projects as required.
  10. Perform other marketing tasks as required


  • Degree or diploma in Business – marketing
  • Minimum 2 years work experience
  • Excellent oral and written communication skill - bilingual (English / French) an asset)
  • Understating of digital marketing (SEO, SEM, Analytics tools, Content) and CRM website management
  • Fluent understating of Microsoft office and presentation creation, InDesign experience an asset
  • Experience with event management and social media (B2B and B2C)
  • Ability to manage competing deadlines with strong attention to detail

We Offer

We Offer:  Competitive base salary, bonus plan and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance. 


Bachelor's Degree in Marketing
Some College

ADA Disclaimer (U.S. ONLY)

Ontario, Canada - A.O. Smith is an equal opportunity employer. In accordance with the Accessibility for Ontarians with Disabilities Act, if you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.


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